Guest blog post by Sara Whittaker
“I’m ready to quit my MLM,” you’re thinking. Well, you aren’t alone.
MLMs. Such a hot topic. Some love them…many shudder at the word (er… acronym).
Disclaimer: Before I go further, I should make the following known. Just because I did not fall madly in love and live happily ever after with my MLM business doesn’t mean that I do not support others who have found their passion in it! I’m simply here to share my experience.
Quick backstory: I didn’t have too much of an opinion of MLMs when one of my best friends introduced me to a skincare/nutrition company she had recently become involved with that I would be so perfect for. I drank the kool aid, and before I knew it, I was an independent consultant living, thinking, breathing and eating (yep…literally) these products.
Spoiler Alert: I didn’t become a VP with a free Mercedes. Fast Forward one year, here’s just a few reasons why I quit my MLM and never looked back.
I Cannot Get Past the Negative Label That Comes With MLM
I sooooo wish that I could be someone who doesn’t care what people think. Reality? That’s not me. I barely knew what MLM stood for before getting involved in one. Upon becoming a consultant, suddenly it’s all I heard about. Jokes on TV, comments among friends, memes…you get the picture. Side note: this is a real thing, and it’s called the Baader-Meinhof phenomenon. Google it. Speaking of google, one day I made the mistake of googling “MLM”. If you want a quick way to kick your confidence…do that. I don’t care which MLM you’re involved in, I promise you it will be trashed online! Sad face.
Anyway, my point is that the term MLM can clear a room of women faster than you can say this lip gloss would look amazing on you. Don’t get me wrong, I absolutely love some products.
But I could not stand feeling like I had to constantly list off reasons why my business wasn’t a pyramid scheme.
The Market is Saturated
Chances are, if you have a room full of moms, over half of them are or have been involved with an MLM. The main MLMs are those involved with skincare, healthy living, makeup, and clothing. All geared towards women, especially moms. Do you know how difficult it is to share a product with someone who’s aunt, cousin, best friend, and daughter’s teacher also sells it? Womp. Womp.
Like I said, I loved the products. I genuinely did want to share them with my friends and family, who by the way were so incredibly supportive. What I didn’t love was asking people to spend money. It was expensive, and I knew that. So, conversations would go like this:
Friend: You look amazing. What have you been doing?
Me: I’ve really changed the way I’m eating. I’m drinking these shakes for breakfast every day.
Friend: Wow, how much is it?
Me: $____, and that’s a discounted rate after you pay for your membership which is $___, but you can just use my discount if you’d like to try!
Rinse and repeat.
Do you believe me now? Worst.sales.person.ever.
I couldn’t sell something when I knew the prices were jacked way up to account for multi-level compensation.
I could go on. Perhaps it also comes down to not having the personality to fit this kind of business.
Me? I had to quit my MLM.
Are you involved or thinking of becoming uninvolved in an MLM? Share your experience with us in the comments, or better yet, join our free Facebook group, Ditching Direct Sales!